Late in November, Pratt Institute hosted its annual Design Symposium, “Designing the Wow Factor,” created and moderated by internationally renowned packaging designer Marc Rosen. Held at the Whitney Museum, the symposium dealt with how designers of all disciplines build the “Wow” quotient into their work in large or small ways to create excitement and a positive consumer reaction.

Panelists were (L-R): Marc Rosen; Daniel Sudlin, partner, ‘Big’ Architects; Paula Schur, partner, Pentagram Agency; Jamie Drake, interior designer; William Ivey Long, Tony-winning, Broadway costume designer. 

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Slideshow: Guests Celebrate at the Glamorous Art of Packaging Award Gala